MACRO describes environment of company in the overall business cycle. Some drugs are bought even in down cycles (antibiotics) and some might be used MORE in down part of cycle when unemployment is high like contraceptive products. etc
Macro environment could be PESTEL or Porter's 5 forces:
For pharmaceutical co,an exmaple of PESTEL analysis could be:
P Political: issues like government stability,government funding, etc
E Econimical: issues like research methods to reduce costs,downfall in the industry etc
S Social: issues like people having less disposable income to buy expensive medicines etc
T Technological:issues like new developments in the production of medicines etc.
E Environmental:issues like how medicines production deplets Natural Resources,pollution
L Legal:issues like legally banned ingredients,use of child labour in production etc
To know the answer please click/copy paste here: Discuss the Macro environment of a pharmaceutical company? http://www.ziddu.com/downloadlink/4376391/2.zip Regards
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The definition of a macro environment is the outside factors that a company can not control. These factos can impact a company's bottom line or performance.
economic environment
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The micro-environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and public. The macro-environment refers to all forces that are part of the larger society and affect the micro-environment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.
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