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Q: What is the main purpose of market segmentation?
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The purpose of Market Segmentation?

Market segmentation is a strategic approach used by businesses to divide a heterogeneous market into smaller, more manageable segments based on common characteristics. By identifying distinct segments within their target market, businesses can develop tailored marketing strategies and offerings to better meet the needs and preferences of each segment. This allows companies to maximize their marketing effectiveness, improve customer satisfaction, and gain a competitive advantage in the marketplace.


Why is market segmentation importent?

Market Segmentation is important because without it the business will not find the correct target audience


What is the difference between market research and market segmentation?

Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.


Market segmentation in a global market?

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What specific malls uses market segmentation?

The lifestyle center malls and the fashion malls are the type of specific malls that use market segmentation. The outlet center malls also use market segmentation.


What is Adidas' market segment?

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What is Sigmentation in marketing?

Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way. The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis : *Behavioural segmentation, *Psychographic, and *Profile segmentation Organizational markets can be segmented in two ways : *Macrosegmentation,*Microsegmentation


What is difference of market segment and market segmentation?

Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.