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I think this is part if not the answer your looking for.

I found this as i was reading and studying for my class: Principles of marketing.

Marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and creation of outputs (goods, services, or ideas). The marketing environment includes 6 such forces: competitive, economic, political, legal, and regulatory, technological, and sociocultural.

Weather fluctuating rapidly or slowly, environmental forces are always dynamic. Changes in the marketing environment create uncertainty, threats, and opportunities for marketers.

Marketing managers who fail to recognize changes in environmental forces leave their firms unprepared to capitalize on marketing opportunities or to cope with threats created by changes in the environment. Monitoring the environment therefore is crucial to an organization's survival and to the long-term achievement of its goals.

This is all found in the Marketing Express, Pride & Ferrell, 2011. Book sold at colleges.

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Q: What is the market forces and organizational response?
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What is the difference between a consumer market and organizational market?

A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)


What is the difference between organizational market and consumer market?

A consumer market targets individuals with products. For example, if you purchase shoes from Nike you are part of Nike's consumer market. An organizational market is related to businesses, organizations, or government bodies. For example, Gerber Knives sells multi-tools to the US Army. Therefore the US Army is an organizational market. In business these two terms are often referred to as b2c and b2b. (business to consumer, and business to business)


what factors how organizational affects the market?

There are different organizational factors which can affect the market. These can be both internal and external. internal factors include finance, research, and manufacturing. External factors can be political situation, economy, and suppliers plus competitors.


What is the organizational structure of an marketing agency?

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The organizational chart is a reflection of the completed and implemented organizational development.

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What is the difference between a consumer market and organizational market?

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