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It is green marketing.
Luiz Moutinho has written: 'Comparative computer approaches in multi-retail site location decisions' 'Cases in marketing management' -- subject(s): Marketing, Case studies, Management 'Customer satisfaction measurement' 'Quantitative Analysis in Marketing Management' 'Worldwide Cases in Marketing Management' -- subject(s): Marketing, Cross-cultural studies, Case studies, Management 'Strategic management in tourism' -- subject(s): Management, Tourism 'Consumer behaviour in tourism' 'Problems in marketing analysis and applications'
A marketing plan will be much more specific than a marketing summary, often including detailed sections such as a SWOT Analysis, Competitor Analysis, Break-Even Analysis, etc. I would equate a marketing summary to the executive summary of a full marketing plan.
1) Marketing Analysis 2) Marketing Control 3) Marketing Implementation 4) Marketing Planning
An analysis of how a product will sell.
One can perform free marketing analysis online using web analytics software. These tools are available on the websites Zillow, Internet Marketing Ninjas and SBA.
wwewee
Consumers
Marketing external environment analysis
A marketing audit is a detailed and systematic analysis of a company's problem areas in terms of market penetration. The analysis is done independently by the company itself. The analysis analyzes the market environment, the marketing strategies, and company objectives to better see where the company may be falling behind.
PEPSICO
PepsiCo's population is 2,010.