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This is an opinion only: Battery manufacturers sell pretty package in large quantities at lower prices, knowing that in many if not most households the unused will simply be stuffed away in a location from which they will never be retrieved while still useable, and because most consumers can operate the remote but not the TV, they will buy some instantly at the nearest local market. It is a form of planned obsolesce, and it seems to work.
UPDATE: This topic is briefly discussed in the article, "Category Creators vs. Category Killers" by Al Ries.
http://adage.com/columns/article?article_id=122381&search_phrase=duracell
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∙ 16y ago
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What is a marketing strategy?
A marketing strategy is the planning and deployment methods used to obtain customers for an organization. The marketing strategy involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. The marketing strategy involves the planning of company positioning as well.
Emami fair and handsome marketing mix strategy?
handsome marketing mix strategy?
What does a marketing strategy provide for a business?
The goal of a marketing strategy is to provide increases sales for a business.
What do you mean by marketing strategy?
Marketing strategy means an organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Refer to link below for more details
What is BP marketing strategy?
What is a discretion of the BP marketing
Differentiate between marketing policy and marketing strategy?
Differentiate between marketing policy and marketing strategy
What is a marketing strategy?
A marketing strategy is the planning and deployment methods used to obtain customers for an organization. The marketing strategy involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. The marketing strategy involves the planning of company positioning as well.
Emami fair and handsome marketing mix strategy?
handsome marketing mix strategy?
Marketing mix strategy for hul?
marketing mix strategy for hul
What does a marketing strategy provide for a business?
The goal of a marketing strategy is to provide increases sales for a business.
What do you mean by marketing strategy?
Marketing strategy means an organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Refer to link below for more details
What factors in marketing environment might affect your marketing strategy if you were a fast food business?
consumer behaviors influences marketing strategy
What are the implications of cultural factors for marketing strategy?
marketing
What is BP marketing strategy?
What is a discretion of the BP marketing
Assume you are as a manager of Toyota company what marketing strategy do you select?
the marketing strategy that helps sell cars.
Relation between corporate and marketing strategy?
Marketing and corporate strategy will be the same if the company is customer-orientated.
What Marketing strategy is followed by Parle G?
what type of questionnaire we can use for marketing strategy of parle g
