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Vision

We envision SM to be a Filipino brand that is world class. We see SM as a market leader that constantly innovates to provide best-value products and services to its millions of customers.

Mission

  • To achieve world-class standards, SM shall adhere to long-held corporate values of hard work, focus, and integrity.

  • To meet the ever-changing needs of customers, SM shall take the lead in constantly innovating its products and services.

  • To become an employer of choice, SM shall develop its employees into professionals who are highly motivated to excel in their respective fields of service.

  • To generate sustainable growth and optimal returns, SM shall exercise prudence in resource management based on its vision and principles of good corporate governance.

  • To assist and nurture the communities in which it operates, SM shall progressively build on its role as a responsible corporate citizen through its various civic and environmental programs.

Core Values

Vision. Leadership. Innovation. Focus. Hard Work. Integrity. Prudence.

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12y ago
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