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It depends on which market segment the company intends to get listed on. There are three investment market Segments at the Nairobi Securities Exchange namely Main Investment Market Segment (MIMS); Alternative Investment Market Segment (AIMS); and Fixed Income Securities Market Segment (FISMS). Each segment has different requirements.
As of July 2014, the market cap for Chesapeake Lodging Trust (CHSP) is $1,527,037,588.44.
As of July 2014, the market cap for RLJ Lodging Trust (RLJ) is $3,840,176,360.70.
As of July 2014, the market cap for Chatham Lodging Trust (REIT) (CLDT) is $566,082,402.60.
As of July 2014, the market cap for FelCor Lodging Trust Incorporated (FCH) is $1,295,267,134.98.
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
How should the company segment the market?
In commodity market, the segment that you have trade for profit is the commodity segment.
To evaluate market segment size and growth a company must first collect necessary data on the various segments. Certain traits in a segment such as strong brand competition can be a red light to marketers or companies with little resources. Companies look for segments that have high demand and little competition. Much of this can be found through financial news sources on market trends.
The OEM market consists of companies that produce engines or engine parts for placement in new vehicles. The after-market segment targets consumers, often do-it-yourselfers.
Yes, left-handed people can form a market segment as they may have unique preferences and needs for products designed specifically for left-handed individuals, such as scissors, computer mice, and kitchen tools. Companies can target this segment by offering products tailored to their needs and preferences.
they are the same