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What is the most desirable characteristic for medical product advertising?
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The most desirable characteristic would be its effect on sales and brand perception.
As far as specifics, it'd be helpful to know whether you are marketing to the medical industry or to consumers.
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∙ 9y ago
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What does bandwagon means?
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
What does bandwagon appeal mean?
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
What are the goals of advertising?
Advertisers want to create indirect connections between a product and a desirable image or value.
How does advertising of a product increase it's price in the market?
Advertising increases awareness, which in turn increases demand, which then makes the product more desirable/harder to get, which then increases the amount that the provider can charge for the product, thus increasing the price that they ask for it. The cost of advertising must be added to the price of the product. The larger, more expensive the advertising campaign, the more cost must be added to the price of the product.
How does product advertising differ from institutional advertising under what conditions will they be used?
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
What is an accepted pairing?
An accepted pairing is a technique in advertising in which two or more competing products are compared, in order to make one product seem more desirable than its competitors.
What is a desirable product?
jewelry
Which type of advertising is used to stimulate demand for a new product or product category?
Pull Advertising
What is surrogate advertising. how differ is it from product advertising?
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
Give you an example of product advertising?
An example of product advertising is commercial by Apple about their iPhone. This is an advert that is specifically created for the iPhone which is the product.
What is umbrella advertising?
It refers to advertising of a company as a whole as opposed to advertising a single product
What are the roles of advertising on consumer patronage of a product?
The roles of advertising on a consumer patronage of a product is to create customer awareness.
