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philosophy of the AMA is to be a nonprofit, membership-based educational organization that assists individuals and enterprises in the development of organizational effectiveness, which is the primary sustainable competitive advantage in a global economy.

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13y ago
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Today, AMA strives to encourage greater interest in and concern for education, to assist marketing professionals in their efforts toward personal and career development, and to promote integration of ethical considerations and general marketing practices

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Q: What is the American Management Association's mission?
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