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What is the power of buyer of HF?

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HaoFeng

Lvl 1
12y ago
Updated: 8/20/2019

Bargaining Power of Buyers

Sweden: In Sweden there are more than 20supermarkets. However, there is a small amount of mangos imported. There are not many companies importing mangos to Sweden. However, the mango is a consistent product so that buyers can buy products from several suppliers.The bargaining power of buyers is medium.

Belgium: In Belgium three major groups form more than two thirds of the market. It means these three groups form almost the importing mangos. The mango is a consistent product so that buyers can buy products from several suppliers. The bargaining power of buyers is high.

Denmark-High

There are about 22 supermarkets in Denmark in total. Which means one of they may not be the only important buyer of our company. And our company has already operates in some countries in Western Europe. Those factors may reduce the bargaining power of buyers.

However, Fresh strawberry is a common and standard product. Which means that it is possible for those supermarkets to buy them from different suppliers and combine them together. A standard product can also reduce the cost of switching between different suppliers.

As the second factor may directly lead to a failure in entering the Denmark market and it will easily overweight the first factor, the bargaining power of buyers is high.

Norway- High

The situation in Norway is almost the same. The difference is that there are about 21 supermarkets in Norway. Which means one of they may not be the only important buyer of our company. And our company has already operates in some countries in Western Europe. Those factors may reduce the bargaining power of buyers.

In Norway Market, fresh strawberry is also a common and standard product. It is possible for those supermarkets to buy them from different suppliers and combine them together. A standard product can also reduce the cost of switching between different suppliers.

Same as Denmark, as the second factor may directly lead to a failure in entering the Denmark market, the bargaining power of buyers is high.

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12y ago

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