Comparative advertising is done in order to make one product appear better than another similar product by providing it is inferior. The comparison can be misleading some cases, especially to an uninformed viewer.
yes
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.
The purpose of advertising is to increase consumer demand
The purpose of advertising is to increase consumer demand
Hanne Niss has written: 'International advertising and the \\' -- subject(s): Comparative advertising, Advertising media planning, Advertising
Internet Marketing Supervisor. The general purpose of advertising is to increase awareness.
Advertising is about buying the attention of an audience of potential consumers.
The general purpose of advertising is to increase awareness for a product, brand, company, person or idea and to deliver a message.
One drawback of comparative advertising is that customers have become more skeptical about claims made by a company about its competitors because accurate information has not always been provided,
The purpose of advertising is to increase consumer demand
The purpose of business to business advertising is to advertise products that businesses might want to buy. An example of business to business advertising would be advertising copier machines.
Advertising - is message with known client, concrete customer and clear purpose. Purpose can commercial and non-commercial)