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What is the difference between competitive advertising and comparative advertising?
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.
Under what conditions should comparative advertising be used?
Comparative advertising should be used when a brand seeks to differentiate itself from competitors by highlighting specific advantages or features. It is most effective in markets with strong competition and when the advertised claims are substantiated with evidence. Additionally, this strategy can be beneficial when targeting consumers who are already familiar with the competing brands. However, brands must ensure compliance with advertising regulations and avoid misleading claims to prevent potential legal issues.
What stage of the product life cycle is comparative advertising used?
maturity and decline stage
What are the legal aspects of advertising?
i think there is no law to limit the advertising in the medias.
What are forms of advertising?
Advertising delivery methods include banners, billboards, Internet Web sites, clothing logos, magazines, commercials, etc. The common forms of advertising are advocacy, comparative, cooperative, informational, institutional, persuasive, product, etc.
What is the difference between competitive advertising and comparative advertising?
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.
What has the author Hanne Niss written?
Hanne Niss has written: 'International advertising and the \\' -- subject(s): Comparative advertising, Advertising media planning, Advertising
Under what conditions should comparative advertising be used?
Comparative advertising should be used when a brand seeks to differentiate itself from competitors by highlighting specific advantages or features. It is most effective in markets with strong competition and when the advertised claims are substantiated with evidence. Additionally, this strategy can be beneficial when targeting consumers who are already familiar with the competing brands. However, brands must ensure compliance with advertising regulations and avoid misleading claims to prevent potential legal issues.
How would you describe comparative advertising?
One drawback of comparative advertising is that customers have become more skeptical about claims made by a company about its competitors because accurate information has not always been provided,
What is the purpose of comparative advertising?
Comparative advertising is done in order to make one product appear better than another similar product by providing it is inferior. The comparison can be misleading some cases, especially to an uninformed viewer.
What stage of the product life cycle is comparative advertising used?
maturity and decline stage
What are the legal aspects of advertising?
i think there is no law to limit the advertising in the medias.
Is it legal to use photos for advertising without permission?
No, it is not legal to use photos for advertising without permission from the copyright holder.
What is an example of a group that has used comparative advertising?
This advertising technique is very common and is used by nearly every major industry, including airlines and automobile manufacturers.
What is an example of a form of advertising?
Advertising can take a number of forms, including advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising.
Does advertising is legalized of lying?
Both. It is legal and sometime they lie. There is a law against false advertising.
Which is more important in advertising ethics or legal issue?
"Legal" because all legal issues are ethical
