Clockwise looking down on it.
Turn it to the opposite direction that the rotor rotates.
Rotor Under Cap Spins: Clockwise
http://www.boxwrench.net/specs/chevy_sb.htm
Clockwise. The 72 Chevy 350 engine did not come stock with a HEI unit. No matter, the rotor still spins clockwise.
Clockwise.
Bad coil Bad rotor
Rtr. turning clockwise. Rotate distributor counter clockwise to advance timing, clockwise to retard.
check your rotor & pickup coil
I DON'T KNOW!
Towards the engine
do you mean what direction the rotor button in the distributor spins, if so it spins clockwise.