The main industry of Alfreton was historically coal mining but after the mines closed in the 1960s it changed to light industry, warehousing, retailing and the service sector.
Strengths:
Opportunities
Weaknesses
Threats
A SWOT analysis of Alfreton would involve identifying its strengths, weaknesses, opportunities, and threats. Some potential strengths might include its strategic location, strong community spirit, and diverse local economy. Weaknesses could be limited public transportation options or outdated infrastructure. Opportunities may include attracting investment or tourism, while threats could include competition from nearby towns or economic downturns impacting the local economy.
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SWOT stands for Strengths, Weaknesses, Opportunities, Threats. I interpret 'your own swot analysis' as an analysis of yourself of these things.
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SWOT analysis is a way of identifying key issues within a company. The SWOT analysis of Betfair probably includes how they can attract more customers and stay profitable.