What is the target market for baby diapers and how would you describe it?

Answer 1

The target market will obviously be mothers to be and current mothers. The market is fairly large to say the least and there are many accessible media platforms to market to these future and current mothers. This particular market is actually an easier one to reach then many would think. There are many magazines that are shipped to expecting mothers or parents free of charge with advice columns and of course advertising.

This particular market will be thinking of value to the child and themselves. A more absorbent diaper means less diaper rashes and crying for the parents to deal with. A more comfortable diaper will produce the same effect of efficiency for a parent. Parents to be may need further education on the importance of a comfortable child for the benefit of both parties. A good PR campaign would be beneficial for this purpose. Costs will have a factor in this market however, if value can be conveyed to the parents the price may be justifiable if the costs are higher than the average. One word of warning, this target market will be very brand loyal due to one factor alone ... safety. New parents and experienced alike will try to stay within the comfort zone with their children. Nobody wants to experiment new products on their children from a brand they don't know. To break into this fragile but easily accessible market you will more than likely want to gain some major endorsements from medical experts. This will turn your first primary target around the opposite direction ... medical industry PR and promotions.