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What is upstream social marketing?

Updated: 9/21/2023
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11y ago

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Sometimes significant environmental barriers exist which makes it difficult for change to occur at the individual level. In these cases, it may be necessary to employ upstream efforts, which aim to change the political, social, legal, physical or public policy environment by giving messages to industry or government. The upstream concept involves influencing decision-makers and facilitating changes in environments so change (individual or systemic) can take place.

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