Asked by Andy Blackwell Uncategorized
What its the most influential aspect of the mass media?
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It really depends on where you study it. In some schools, the first mass communication course is a general introduction to the subject. It looks at the history of the various mass media-- where they began, how they developed, how they have changed over the years, etc. At other schools, the first mass communication course gets into the various theories about how the media communicate with the public-- these courses address the effects the media have on us, whether the media are a positive or a negative influence (or perhaps a little of both), some important scholars who did research about the media, etc. But if you are asking about majoring in mass communication, many universities offer such a major; in most cases, it is offered to students who want to have a career in some aspect of media, whether in journalism or television or radio or movies or in areas such as public relations and marketing.
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