Marketing is an art because it is done to impress and entertain
Although some marketers do consider marketing a science, it is really more of an art. This is because marketing results can't always be replicated the way that scientific experiments are.
Since marketing isn't an exact science, marketing representatives can get it wrong. If they get it wrong with target marketing, they can make isolate this group of people.
The abbreviation for Marketing is MKTG. Kind regards, VM
science Actually, as in many fields, it can be either one. A B.A. in marketing would have a much broader focus, where as a B.S. would be much narrower. The B.S. would emphasize the mathematics and computer science side of marketing.
George Schwartz has written: 'Development of marketing theory' -- subject(s): Marketing 'Science in marketing' -- subject(s): Marketing 'Food Power'
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Typically, it is: John Smith M.S. There does not appear to be an abbreviation specific to marketing.
A New Kind of Science was created in 2002.
Some characteristics of modern marketing include the notion that marketing is not simply a science, but an art, and the idea that exchange is vital to effective marketing. Another characteristic of modern marketing is the idea that marketing is an on ongoing, continuous process.