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What is a Pull Strategy?
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
Advertising - Nature and scopeCreative advertising strategies?
AD. NATURE AND SCOPE.Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such asnewspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs,websites or text messages.Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as apublic service announcement (PSA).Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.[1][2][3]In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide [4]Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.Scope and Importance of AdvertisingAdvertisements are important for:standardized productsproducts aimed at large marketsproducts that have easily communicated featuresproducts low in priceproducts sold through independent channel members and/or are new.Broadcast Ad spending is at an all time high due to heavy competition in the:Computer industryTelecommunications IndustryAuto IndustryWhenever severe competition between marketers, introducing new products etc. Even with evolution of direct marketing, and interactive media.Nature of AdvertisingUsed by many types of organizations including Churches, Universities, Civic groups and charities, politicians!!Need to consider the following issues:Does the product possess unique, important features to focus on Unique Selling Point (USP)Are the hidden qualities important to the buyersIs the general demand trend for the product adequateIs the market potential for the product adequateIs the competitive environment favorableIs the organization able and willing to spend the required money to launch an advertising campaign
What are the pros and cons for focusing on the distant future and the heavy investments in the new technologies?
pros and cons for the heavy investments in the new technologies
What is garnier marketing strategy?
Garnier: Take Care A Success StoryBrand: GarnierCompany: Loreal IndiaGarnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in 1991 and crafted a special place for itself in the Indian market. This is one global brand, which has understood the dynamics of Indian market. Garnier came to India with its Ultra Duox range of shampoos. The brand is amass market brand from Loreal which has a range of global premium personal care brands like Maybelline, Ralph Lauren., Diesel ,Vichy etc. Loreal started its operations as a joint venture with MJ Group, Later in 1994, the company started its own operations.All through these years, Garnier had a very consistent marketing approach. What I liked about this brand was the kind of investment that it had put in for marketing activities. Of course all these happened because it had the support of its parent company.Garnier can be considered as a masstige brand. Although positioned as a premium offering, the brand was wise enough to price it reasonable. Currently Garnier is targeting the middle and upper socio-economic class.Globally Loreal is a company that is famous for its product innovation. Garnier too has built its brand by launching new products on a regular basis. A strategy based on product innovation works best for a brand like Garnier. When the consumer sees regular new product flow from the brand, it creates a sense of excitement with in the consumer, which will prompt her to stick to this brand. Garnier was the first brand to introduce a cream based hair coloring solution.Garnier is now present in a diverse range of personal care product categories. It is present in the hair-care and skin-care segments.The brand has two sub-brands: Garnier Fructis and Garnier Ultra Doux.Fructis is an interesting sub-brand which has clicked in the Indian market because of its positioning as a fruit based product. Consumers readily embraced this variant because it made sense to depend on a natural shampoo rather than chemical based one.Garnier is positioned as a nature- based (green) innovative personal care brand, which takes care of your skin.The brand has a very catchy tagline " Take Care "Garnier's positioning strategy is more products based in the sense that it has tried to emphasis individual product properties rather than a common brand image. Most of its commercials are emphasizing on product strengths and innovation. The brand is an example of the success of rational product based advertising success. The brand is also sending a message that Indian consumers are also influenced by rational messages.Another interesting marketing strategy adopted by Garnier is its advertising execution.True to its global parentage, Garnier was careful in its advertising theme. It uses a blend of foreign and Indian models and themes for its campaign. Garnier ads can be termed as localized international advertising, which has a global touch but does not appear alien to Indian realities. The brand uses a careful blend of celebrities and models in their campaigns without relying much on their individual persona. Their products are always the stars in their campaigns.Whether these innovations fail or succeed, Garnier gains much equity through this steady stream of product launches.The premium positioning, smart pricing, heavy investment in brand promotion, innovative products and strong distribution reach has enabled this brand to create a special place in the Indian personal care industry.
The Difference Between a Brand Name and a Generic Shoe?
In the world of shoes, there is a heavy amount of competition between generics and brand names. After all, it is an industry that makes a lot of money each year, so companies fight very hard for the business they get. Due to aggressive advertising campaigns, many people feel like there is some major difference between brand name shoes and generic ones. The reality is that there is not much difference between a generic and brand name shoe.
What product are Heavy advertising and little advertising?
Products which have high profit margin and high competition such as cars, cosmetics, soft drinks etc. are advertise heavily.
What is a Pull Strategy?
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
Are relative humidity sensors used in heavy industry?
In some heavy industries they are used. It depends on what the product is.
What are the characteristics of northeast monsoon?
lots of rain heavy winds and big waves
What are the characteristics of the core of earth's interior?
The core is extremely dense, heavy and very hot.
What are 3 characteristics of monsoons?
Monsoons all have predictable characteristics. They are: heavy rain, strong wind, and intense heat waves. Monsoons are common in south and southeast Asia.
What is considered heavy gauge steel?
The finish of a product would be considered as heavy gauge steel. For instance, an espresso maker could have a heavy gauge stainless steel finish.
What does the deliverer say to the sweepers?
He tells them whether the stone is heavy or light, and whether to sweep or not. Usually they yell "Hard!" to encourage their sweepers.
What is a characteristics of gold?
It's very heavy, around 1200 lbs. per cubic foot.
What type of petroleum product is used to fuel trains and heavy trucks?
Diesel
Is arsenic considered as a heavy metal?
No, arsenic is a metalloid, which means it has characteristics of both metals and non-metals.
Is radon-222 a product of organic decay?
No, organic material does not contain heavy metals.
