Products which have high profit margin and high competition such as cars, cosmetics, soft drinks etc. are advertise heavily.
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
Pull Advertising
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
An example of product advertising is commercial by Apple about their iPhone. This is an advert that is specifically created for the iPhone which is the product.
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
It refers to advertising of a company as a whole as opposed to advertising a single product
The roles of advertising on a consumer patronage of a product is to create customer awareness.
The answer grape was advertising for a educational health company.
Advertising is important because it promotes a product or a goods
Institutional advertising promotes a company image, rather than a specific brand. It attempts to create goodwill and the desired perception of an entire company, rather than one brand or product. Product advertising is trying to promote and sell a specific brand or product.
Advertising is an investment. Hence Advertising has a positive impact on enterpreneurship. Impact on sales, product reach, product demand also increases and so on.
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.