informed consumers are aware of what is inside the product they have bought, they ask questions and have knowledge about the risks and benefits of the product
the product hierarchy stretches from basic needs to particular items that satisfy those needs.We can identify 6 levels of product hierarchy 1. need family 2. product family 3. product class 4. product line 5. product type
If you have a product no-one else has - market research will identify whether the product is likely to be successful.
Describe a time when you had to identify a customer's need
The generic product-market includes a broad group of products that satisfy a general, yet similar, need. The starting point in determining product-market boundaries is to identify the particular need or want that a group of products satisfy. Since people with a similar need may not satisfy the need in the same manner, generic product-markets are often heterogeneous, containing different end-user groups and several types of related products.The product-type product-market includes all brands of a particular product type. The product type is a product category or product classification that offers a specific set of benefits intended to satisfy a customer's need or want in a specific way. Differences in the products within a product-type product-market may exist, creating product-variants.
identify the need or want
Prescriptive rules: These are explicit rules that dictate what should be done or not done. They are often codified in laws, regulations, or policies. Proscriptive rules: These are explicit rules that prohibit certain behaviors or actions. They are also often codified in laws, regulations, or policies. Descriptive rules: These are rules that describe how things are currently done or the existing state of affairs, without necessarily prescribing or proscribing any specific behavior.
For questions like this you really need to identify what state you live in.
informed consumers are aware of what is inside the product they have bought, they ask questions and have knowledge about the risks and benefits of the product
the product hierarchy stretches from basic needs to particular items that satisfy those needs.We can identify 6 levels of product hierarchy 1. need family 2. product family 3. product class 4. product line 5. product type
ask the questions
Ask questions
sure
yet again, another tough questions, please refer to Jamies' answers.
it is red in colour
If you have a product no-one else has - market research will identify whether the product is likely to be successful.
identify three need of motivation