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What role does public relations play in reactive crisis management?
Wiki User
∙ 14y ago
what is/ should be the role of PR in a Crisis Management. So in today's fast world of communication its very important that to take a pre emptive measure towards reputation management.
Don't leave it to chance damage limitation can be way more expensive once it hits the fan.
For a good source of information on reputation management see www.reputationmanagementfor.com
Wiki User
∙ 14y ago
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