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price, place, promotion,process n physical evidence price, place, promotion,process n physical evidence
product ,prie, place, promotion, people, process and physical evidence
It's actually the 4 P's of Marketing: Product Place Price Promotion The additional 3 P's are for service Marketing: People Process Physical Evidence
In addition to the marketing mix i.e. the 4P's (product, place, price, promotion). The service mix elements are: people, process, physical evidence.
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
There is no definition for product based marketing mix anywhere so i dont know. However service-based is the 3 additional P's -people, process and physical evidence, so i assume product-based in the 4 P's ??
Philip Kotler. 4 + 3. 4 P: Product, Place, Price, Promotion 3 P: People, Process, Physical Evidence (As service is not tangible)
People Process 7th : Physical Envidence: The physical environment where is product or service is delivered
People Process 7th : Physical Envidence: The physical environment where is product or service is delivered
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
A marketing service is a service that can help people to create a successful marketing campaign and get people to know about and use their product or service.
bombay hospital 3Ps of marketing in service marketing?