What special skills does a advertiser have?

Answer 1

Advertising professionals combine creativity with sound business sense to market a product based on financial, sociological, and psychological research. To ensure this complicated process works smoothly (and many we surveyed mentioned that you have to be prepared when it doesn't happen smoothly), you'll spend a lot of time in the office (a six-day week is not unusual). Most of your time is spent brainstorming, creative blockbusting, and sifting through demographic research; less time is spent meeting with clients or pitching advertising campaigns. Fluidity of daily activity marks the life of the advertising executive who jumps from project to project, but it can't happen at the expense of attention to detail, and it doesn't. It takes a very disciplined person to handle both the creative end and the detail-oriented side. Advertising executives work in teams on projects, so working with others is crucial; those who are successful have the ability to add to other people's ideas and help them grow. "You can't have an ego in this business," mentioned one executive, "but be aware that everybody...has one." The need to be flexible can not be emphasized enough. As a number of large players in the industry move toward "computer-based brainstorming,"-a way in which creative ideas are kept in a fluid database without regard to account specificity-computer skills will become more valuable. Like most project-oriented careers, you can expect periods of intense activity during which you have little, if any, free time. At other times, the work load is light and mundane. A number of people interviewed said their favorite part of the profession is that "you get recognized when you have a good idea." They also mentioned that failure is always recognized. The ability to work on a team is one of the most important skills a successful advertising executive has; however, camaraderie and a sense of community beyond any given project is not why people enter advertising. Many of the advertising surveys we received mentioned that in the industry, the word "friend" is a four-letter word. He have to be someone who dares to take up challenges.Creative and unconventional thinkers are not satisfied with "maybe" or "I think so." They are truth seekers and work hard to prove and stand by what is not only unpopular, but what is true as well. For a work have to be successful they shouldn't not afraid to take time off and just think. They have trained themselves to practice the gift of "What if …" They shouldn't not concern themselves with fitting in. They are more concerned with "what is possible" than "how would I look doing it." They are not concerned with being just like other people.