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There are 15 steps that need to considered before writing a business message,

Step-1 Purpose : Know the purpose of messaging whether it is a message providing business information, making a request, offering a assistance, addressing a problem. Before writing a message the purpose should be clearly defined.

Step - 2 Audience : Before writing a message know your target audience. The message should be based on audience relevancy. It is based on audience knowledge level, interest, language and culture.

Step - 3 Medium : Decide the medium through which message should be delivered. There are various medium for sending messages like E-mail, Chat, SMS, Meeting and various other mediums. The medium is selected on the basis of the nature of message like whether the message is urgent or just based on formality.

Step - 4 Message Structure : The message should be organized logically so that it effectively delivers it's purpose. It should have clear beginning, middle and end. The message content should be well organized with numbered or bullet points whenever required so that it is easily understood by the audience.

Step - 5 Proper subject line and opening : The first few sentence of the message should be written properly. It should be catchy enough to grab the attention of the audience and descriptive to convey the message effectively.

Step - 6 Tone and style : The message should be written in a simple language which can be easily understood by a common man. The message should be formal and respectful. Use of jargons should be avoided.

Step - 7 Five W's and H : Consider What, Who, Where, When, Why and How. It helps to provide detail and contextual answer.

Step - 8 Concise and Clear : The message should be written in such a manner that it to the point. It should convey it's meaning effectively by using simple and direct language. Avoid using long content and vague answers.

Step - 9 Use proper spelling and grammar : Avoid grammatical errors and spelling mistakes. It creates negative impression on audience and reflects unprofessionalism.

Step - 10 Relevant details : Important details like date, location, phone number should be clearly mentioned in the message. The message should be drafted in such a manner that it motivates and makes it easy for audience to take actions.

Step - 11 Emotional impact : While writing the message the business should consider the emotional aspect. Business should see how the message will emotionally perceived by the audience. The message should be empathetic and considerate especially while delivering sensitive and bad news.

Step - 12 Call to action : Clearly mention in the message what you want from your audience. The message should not confuse the audience. Various call to actions like scheduling a meeting, responding to a question, taking specific action should be clearly mentioned.

Step - 13 Proofread and edit : After writing the message it should be seen that it is accurate and clear. It should be well written and corrected if any errors are seen.

Step - 14 Test before sending : The message should be tested by sending it to a colleague or a friend so that a fresh perspective is received. This will help to improve the message quality and solve issues if any.

Step - 15 Follow Up : After sending the message it is necessary to take the follow-up. It helps to ensure that the audience has received and understood the message. It also helps o solve the issues of audience.

Due to various technological advancement like chatbot, business can send automated messages to their respective customers. The chatbot helps to answer the repetitive questions, provides information and resolves query 24/7. The introduction of chatbot in business has automated customer services and increases customer engagement and satisfaction rate.

Botbuz has introduced no code ai chatbot which is omni-channel. It can be easily built according to business requirement and can be deployed into the existing systems without coding. It offers 15 days free trial facility.

Contact number : +91 70168 96096.

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What steps to take when writing a business message? and characteristics?

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