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Business Marketing refers to the sale of either products or services or both by one organization to other organizations that further resell the same or utilize to support their own system. On the other hand, Consumer Marketing refers to the transaction of goods and services between organizations and potential customers.
In a consumer market the consumer uses the product for personal use but in an industrial market the industry uses the products as supplys or/ and to do operations
Describe the interrelationship between consumer behaviour and the marketing concept
marketing is a wider concept whereas retailing is just an part of marketing marketing is creation of demand for goods and services whereas retailing is selling the goods and services. marketing is done in various form such as wholesale, distributor's whereas retailing is done from a particular point marketing focuses on overall consumer's needs and satisfaction whereas retailing only focuses on their own customers to whom they have to sell marketing emphasis on overall customer satisfaction whereas retailing emphasis on selling the profit to earn more and more profit. marketing is directly connected the over all chains whereas retailing is related to directly consumer. by akhil agarwal (ca-ipcc and bba 3rd year)
communication objectives awareness attitude satisfaction trail purchase or repurchases marketing objectives are product price place and promotion and different channels
I think There is a little difference between consumer marketing and bussiness marketing. Which is mainly depend on their purpose of business and the business size. Business marketing is essential for growing up their product where consumer marketing is quite different which is realated their daily needs.
Business Marketing refers to the sale of either products or services or both by one organization to other organizations that further resell the same or utilize to support their own system. On the other hand, Consumer Marketing refers to the transaction of goods and services between organizations and potential customers.
In a consumer market the consumer uses the product for personal use but in an industrial market the industry uses the products as supplys or/ and to do operations
demand management and consumer relationship
Describe the interrelationship between consumer behaviour and the marketing concept
marketing is a wider concept whereas retailing is just an part of marketing marketing is creation of demand for goods and services whereas retailing is selling the goods and services. marketing is done in various form such as wholesale, distributor's whereas retailing is done from a particular point marketing focuses on overall consumer's needs and satisfaction whereas retailing only focuses on their own customers to whom they have to sell marketing emphasis on overall customer satisfaction whereas retailing emphasis on selling the profit to earn more and more profit. marketing is directly connected the over all chains whereas retailing is related to directly consumer. by akhil agarwal (ca-ipcc and bba 3rd year)
communication objectives awareness attitude satisfaction trail purchase or repurchases marketing objectives are product price place and promotion and different channels
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
The difference between direct marketing and indirect marketing.
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
Marginal utility is the satisfaction a consumer receives from consuming an additional unit of a good The indifference curve shows different combinations of 2 goods that the consumer is indifferent towards
Total quality marketing is a subset of Total quality management (TQM) If TQM believes that all the management processes are focused on the achievement and improvement of customer satisfaction then total quality marketing is how the marketing department should operate.