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Q: What two factors related to an organizations products or deliverable can lead to customer satisfaction or dissatisfaction?
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The focal point of all marketing activities is to achieve maximum customer satisfaction because customers are the kings and queens for an organizations.


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There are many causes of customer dissatisfaction. Usually it involves not being happy with a product or the sales people. Both can be corrected by understanding things from your customer's point of view and providing good customer service.


What is the Kano Model?

The Kano Model asserts that, for some customer requirements, satisfaction is proportional to the extent that the product or service is fully functional. The Kano Model shows how satisfaction rises proportionally with increases in functionality for certain characteristics, while satisfaction or dissatisfaction is affected disproportionately for other characteristics. That is why they say that this model is "one-dimensional." A 20 percent improvement in functionality results in a 20 percent improvement in customer satisfaction. A 10 percent increase in response time results in a 10 percent increase in satisfaction. And so on.


What is kano model?

The Kano Model asserts that, for some customer requirements, satisfaction is proportional to the extent that the product or service is fully functional. The Kano Model shows how satisfaction rises proportionally with increases in functionality for certain characteristics, while satisfaction or dissatisfaction is affected disproportionately for other characteristics. That is why they say that this model is "one-dimensional." A 20 percent improvement in functionality results in a 20 percent improvement in customer satisfaction. A 10 percent increase in response time results in a 10 percent increase in satisfaction. And so on.


Where can a list of customer satisfaction reports be found?

Customer Satisfaction reports are unique reports that specifically gauge a company's customer rating. IBM's website has a list of their customer satisfaction reports, as do many other businesses. The Company, Clarabridge, also offers customer satisfaction reports for select companies. Some websites also offer customer satisfaction surveys, which enable the individual to take part in the satisfaction guarantee process.