Domestic marketing of NIKE is more in U.S.A where a large number of NIKE’s products are sold. NIKE is profiting from the lucrative NBA in the U.S.A. NIKE partnered with NBA stars such as Micheal Jordan and LeBron James in 2005 to create a “niche” for its product in the local market. NIKE continues to do this even with world class Tiger Woods, fully kitted by NIKE in all his outings in US and outside US. NIKE also makes takes advantage of the “keep fit” mentality of women in U.S.A to market its product by promoting adverts that they are being empowered for keeping fit. NIKE sells its product to over 25000 retailers in U.S.A. However, the competition has not been easy with hyper-competition from Adidas and Reeboks and others. The economic recession too is posing a tough challenge for NIKE.
Nike's typical target market is athletes, but specifically male athletes generally between the ages of 15 - 35.
in japan
"To experience the emotion of competition, winning and crushing competitors."
living human
When business are marketing and selling a similar product or service. The business would have shares of the same market. Two classic examples of competition: Coke v Pepsi and Nike v Addidas
Domestic marketing of NIKE is more in U.S.A where a large number of NIKE’s products are sold. NIKE is profiting from the lucrative NBA in the U.S.A. NIKE partnered with NBA stars such as Micheal Jordan and LeBron James in 2005 to create a “niche” for its product in the local market. NIKE continues to do this even with world class Tiger Woods, fully kitted by NIKE in all his outings in US and outside US. NIKE also makes takes advantage of the “keep fit” mentality of women in U.S.A to market its product by promoting adverts that they are being empowered for keeping fit. NIKE sells its product to over 25000 retailers in U.S.A. However, the competition has not been easy with hyper-competition from Adidas and Reeboks and others. The economic recession too is posing a tough challenge for NIKE.
Shoes and clothes
Nike would be better if they didnt use child labor.
nike selects really interested and committed athletes to represent them.
the Nike logo represent the wing of the goddess Nike. she was goddess of victory and was used by Nike in the context that if people wore their shoes they would be victorious.
Nike's typical target market is athletes, but specifically male athletes generally between the ages of 15 - 35.
for girls for girls
in japan
sporting fans
The production of sportswear and equipment takes place at the Nike HQ
there is none