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An appropriate pricing strategy for a health drink is one with a low price. Since there is a lot of competition, you don't want to price your drink too high.
It is a Demand Based Pricing Strategy setting the price of product low, while the quality of product is neutral or medium.
My friend, The answer could be psychological, time and value pricing strategies. The pricing technique they always apply is Every Day low Pricing. Srikanth PhD Scholar India
penetration strategy
major strategies used for pricing imitative and new products depends on two factors i.e. price and quantity The strategies are: Premium Strategy= when price charged is high and Quantity supplied is also high Good Value Strategy= when price is low and quantity is high Overcharging strategy= when price is high and quantity is low eg: Maruti Versa Economy strategy= When both price and quantity are low major strategies used for pricing imitative and new products depends on two factors i.e. price and quantity The strategies are: Premium Strategy= when price charged is high and Quantity supplied is also high Good Value Strategy= when price is low and quantity is high Overcharging strategy= when price is high and quantity is low eg: Maruti Versa Economy strategy= When both price and quantity are low
Coca-Cola keeps in mind that price should complement demand of the public for the product. The company should receive the maximum amount of revenue possible for the product. Price should be neither too high nor too low in comparison to their competitors. Price must reflect the viewpoint of their target audience.
Market penetration pricing is a pricing strategy that many companies use to enter a competitive market. Market penetration pricing is usually very low and coupled with consumer incentives to gather market share. This method if done on a massive scale can cause falling costs industry wide thus allowing further penetration by further allowing the reduction of introductory prices.
"Yes"Target is a low strategy company
How does Aldis strategy lead to a competitve advantage how does company achieve this strategy
Predatory means "in the manner of a predator." Predatory pricing is designed to drive competitors out of business by pricing so low that the competition can't compete.
The pricing of goods or services at such a low level that other suppliers cannot compete and are forced to leave the market