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What type of promotional message would suit a highly dogmatic consumers?
Wiki User
∙ 13y ago
HIGHLY DOGMATIC CUSTOMERS: It is a personality trait that measures the degree of rigidity (versus openness) that individuals display towards unfamiliar and towards information that is contrary to their own established beliefs . A person who is high in dogmatism approaches the unfamiliar defensively while the person who is low in dogmatism will rarely consider unfamiliar or opposing beliefs. Consumers who are low in dogmatism i.e. closed minded persons generally prefer innovative products to traditional alternatives while consumers who are high in dogmatism prefer established products rather than the innovative product alternatives. So here the Promotional message towards which the highly dogmatic customers are more receptive is Ads for new products or services that contains an appeal from the authoritative figure. So here the marketer uses celebrities and experts to their new product advertising for making it easier for the potentially reluctant customers. While in contrast low dogmatic customers who have high innovativeness seems to be receptive towards messages that stress factual differences, product benefits and other forms of product usage information
Wiki User
∙ 13y ago
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Which type Of promotional message that would be most suitable for highly dogmatic consumers?
They are more likely to accept ads that includes an authoritative appeal. Eg: Celebrities and experts
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Which type Of promotional message that would be most suitable for highly dogmatic consumers?
They are more likely to accept ads that includes an authoritative appeal. Eg: Celebrities and experts
What are the types of promotional message that would be most suitable for each of the following personality market segments and give an example of highly dogmatic consumers?
To know what types of promotional messages would be best for the following personality it is important to know what the personality is. With this information not included a person will not know what the answer is.
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