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Which type Of promotional message that would be most suitable for highly dogmatic consumers?
Wiki User
∙ 12y ago
They are more likely to accept ads that includes an authoritative appeal. Eg: Celebrities and experts
Wiki User
∙ 12y ago
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What type of promotional message would most suitable for consumers with high optimum stimulation levels?
high osl consumers tend to accept risky and novel products readily compared to low osl consumers
What type of promotional message would suit a highly dogmatic consumers?
HIGHLY DOGMATIC CUSTOMERS: It is a personality trait that measures the degree of rigidity (versus openness) that individuals display towards unfamiliar and towards information that is contrary to their own established beliefs . A person who is high in dogmatism approaches the unfamiliar defensively while the person who is low in dogmatism will rarely consider unfamiliar or opposing beliefs. Consumers who are low in dogmatism i.e. closed minded persons generally prefer innovative products to traditional alternatives while consumers who are high in dogmatism prefer established products rather than the innovative product alternatives. So here the Promotional message towards which the highly dogmatic customers are more receptive is Ads for new products or services that contains an appeal from the authoritative figure. So here the marketer uses celebrities and experts to their new product advertising for making it easier for the potentially reluctant customers. While in contrast low dogmatic customers who have high innovativeness seems to be receptive towards messages that stress factual differences, product benefits and other forms of product usage information
What are the types of promotional message that would be most suitable for inner-directed consumers?
Inner-directed consumers tend to rely on their own inner values or standards in evaluating new products and are likely to be consumer innovators. Inner-directed people seem to prefer ads that stress product features and personal benefits, which enabling them to use their own values and standards in evaluating products.
What is Distinguish between differentiated marketing and concentrated?
Undifferentiated Marketing: Sending the same promotional message to everyone (Promoting the city as a historic destination by placing ads in widely read newspapers) Differentiated Marketing:Designing more than one promotional message, with each communicating different benefits (ex:Also targeting families by communicating a promotional message about the importance of children learning history) Concentrated Marketing:Designing a promotional message that communicates the benefits desired by a single specific segment (ex: Promoting the city as historic by targeting elderly members of historical societies by placing ads in their newsletters)
How multimedia used in the fields of advertising?
Multimedia (television and film, for example) targets multiple senses in consumers to deliver a message.
What are the types of promotional message that would be most suitable for each of the following personality market segments and give an example of highly dogmatic consumers?
To know what types of promotional messages would be best for the following personality it is important to know what the personality is. With this information not included a person will not know what the answer is.
What type of promotional message would most suitable for consumers with high optimum stimulation levels?
high osl consumers tend to accept risky and novel products readily compared to low osl consumers
What type of promotional message would suit a highly dogmatic consumers?
HIGHLY DOGMATIC CUSTOMERS: It is a personality trait that measures the degree of rigidity (versus openness) that individuals display towards unfamiliar and towards information that is contrary to their own established beliefs . A person who is high in dogmatism approaches the unfamiliar defensively while the person who is low in dogmatism will rarely consider unfamiliar or opposing beliefs. Consumers who are low in dogmatism i.e. closed minded persons generally prefer innovative products to traditional alternatives while consumers who are high in dogmatism prefer established products rather than the innovative product alternatives. So here the Promotional message towards which the highly dogmatic customers are more receptive is Ads for new products or services that contains an appeal from the authoritative figure. So here the marketer uses celebrities and experts to their new product advertising for making it easier for the potentially reluctant customers. While in contrast low dogmatic customers who have high innovativeness seems to be receptive towards messages that stress factual differences, product benefits and other forms of product usage information
What are the types of promotional message that would be most suitable for inner directed consumers?
Inner-directed consumers tend to rely on their own inner values or standards in evaluating new products and are likely to be consumer innovators. Inner-directed people seem to prefer ads that stress product features and personal benefits, which enabling them to use their own values and standards in evaluating products.
What are the types of promotional message that would be most suitable for inner-directed consumers?
Inner-directed consumers tend to rely on their own inner values or standards in evaluating new products and are likely to be consumer innovators. Inner-directed people seem to prefer ads that stress product features and personal benefits, which enabling them to use their own values and standards in evaluating products.
What refers to anything that disrupts the audience's ability to receive and interpret the promotional message.?
noise
What is Distinguish between differentiated marketing and concentrated?
Undifferentiated Marketing: Sending the same promotional message to everyone (Promoting the city as a historic destination by placing ads in widely read newspapers) Differentiated Marketing:Designing more than one promotional message, with each communicating different benefits (ex:Also targeting families by communicating a promotional message about the importance of children learning history) Concentrated Marketing:Designing a promotional message that communicates the benefits desired by a single specific segment (ex: Promoting the city as historic by targeting elderly members of historical societies by placing ads in their newsletters)
What are promotional items commonly used for?
Promotional items can be any item such as pens, stationery, t-shirts, posters, or key chains that have the logo or name of a company to get a simple advertising message right into your hands.
Where can you purchase Promotional products?
A Promotional Item or Promotional Product is any item that is given away with a custom message or logo on it. The idea is that the item is given way to promote the company or idea that appears on it (like when the dentist gives you a fridge magnet shaped like a tooth with his phone number on it). With Promotional Items you can be very creative and Advertise tons of businesses and concepts. A basic Google search will be able to provide you with a number of promotional product providers.
What is suitable tone?
Suitable tone refers to the appropriate style or manner in which communication should be expressed in a given context. It is crucial to adjust your tone based on the audience, message, and purpose of the communication to ensure clarity and effectiveness. A suitable tone can help convey your message in a way that is respectful, considerate, and aligns with the expectations of the situation.
What aims to use price to send consumers a message about the high quality and exclusivity of a product?
Prestige pricing
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