Indian tobacco Company Ltd has diversified into lifestyle products , food business, packaged industry
itc limited logo meaning
Hell to the prof
Y C Deveshwar
Google applies many different types of diversification.
I think ITC is UK based company but can't say sure.........
Babaji ka thullu
moving from what you were offering to a total new product, for example,if you were manufacturing clothes and then you move to food industries is a good example of unrelated diversification.
Unrelated diversification means moving from what you were offering to a total new product. This is like if you were offering clothes through a cloth industry, then moving onto the food industry.
Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. An example would how the Virgin conglomerate produces music but also has an airline. This is a key factor of economies of scope.
Hell to the prof
Indian tobacco company formerly known as imperial tobacco company.
Reliance is pursuing unrelated diversification strategy, it is conglomerate and has expanded into various markets; namely power sector, telecommunications, infrastructure, retail etc.