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Australian society in the 1970s was a fusion of many cultural flavors - European, Asian, Indigenous Australian and British to name a few. From the 1970s onwards, however, the pervading influence of American popular culture would shift Australia further away from its traditional British ties, towards a more Americanized society. British influence on the Australian culture:- White British settlers arrived in Australia in 1788 and the extent of the British influence is still evident today. The British Union Jack features mainly on our national flag, and the Queen is Australia's Head of State. British models also form the basis of Australia's legal and political systems, as well providing our national language. Up until World War II, Britain remained the dominating cultural influence in Australia. Britons also dominated the make-up of Australian society - most of Australia's citizens were either born in Britain, or had British descendants. In the years following the war, British subjects were encouraged to migrate to Australia under an 'assisted package' scheme, which helped with the cost of migrating to Australia and provided housing and employment options upon arrival. Between 1945 and 1972, over one million British migrants settled in Australia. Before 1945, many people, including Australians themselves, considered Australia to be nothing more than a white British colony; a nation whose national identity was relatively indistinct from the British. During this period of Australia's history, our modes of entertainment, food, fashion, sporting culture and our social values and attitudes were largely dictated by British culture.American influence on the Australian culture:- One of the most significant changes to have taken place in Australian society since the end of WWII, however, has been its drift towards American, rather than British culture. As the American way of life was projected further into Australia via popular culture, it would rapidly alter the ways we spent our money, entertained ourselves, dressed and socialized. Eventually, many of our British cultural legacies would give way to new American ideals. In the decades since World War II, however, the penetration of American popular culture into Australian society has raised continuing concerns about Australia's ability to carve out its own national identity. Local cultural products like films and music are an important way for people of a country to explore and share their common culture and heritage. Australian characters, themes and issues, however, are often outweighed by representations of the American way of life.

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Q: What was the British and American influence on Australian in the 1970s?
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The main social and cultural features of the 1970s in Australia?

Chapter 1 : 1970s - Decade in context· The political and social unrest of the 1960s carried through to the 1970s. This mirrored social movements in other Western countries.· Widespread protest against Australia's involvement in the Vietnam War contributed to the withdrawal of Australian troops in 1972.· Prime Minister Gough Whitlam installed a range of radical reforms during his three-year tenure. In 1975, he was controversially dismissed.· The women's rights, Indigenous rights and environmental movements all made progress during the 1970s.· The White Australia Policy was abolished in 1974, and thousands migrated to Australia from Asia and the Middle East.Chapter 2 : Music and entertainment· Colour television was introduced to Australia in 1975, and was quickly adopted.· The government encouraged the production of Australian television programmes in the 1970s by increasing funding and raising local content quotas.· Australian cinema enjoyed a renaissance in the 1970s, providing a forum for people to explore issues of national identity.· In 1974, the introduction of the FM frequency created space for more radio stations on the airwaves· Australian music developed a unique 'rock' sound, and pop acts like Olivia Newton-John achieved international success.Chapter 3 : Fashion in the 1970s· Fashion in the 1970s was daring, varied, and changed frequently - mirroring the social drama of the decade.· Ethnic-inspired hippie fashion carried through to the early 1970s, incorporating long hair, natural, flowing fabrics and bell-bottomed jeans.· During the feminist movement, bras and corsets were considered symbols of oppression and were discarded by many women.· Many men wore flares, wide ties and fitted shirts, and grew beards and sideburns.· Popular music, films and television programs influenced hairstyles and fashion throughout the decade.Chapter 4 : Sport in the 1970s· Sport in Australia allows an expression of traditional national values. It also reflects the extent of British and American influence on our culture.· In the 1970s, Australia struggled to retain the sporting supremacy it had once enjoyed, prompting government initiatives like the AIS.· In 1975, World Series Cricket revolutionised the game, and marked the beginning of Australian sport being big business.· The trend towards professionalism and sponsorship penetrated further into all codes of football throughout the 1970s.· Women were granted access to most areas of sport in the 1970s, but would struggle to achieve true equality in the areas of funding and media coverage.Chapter 5 : American and British cultural influence in the 1970s· The Australian identity has continually evolved over the decades, from that of a white British colony, to a diverse global culture.· In 1973, American dominance of the Australian music industry prompted the introduction of local content quotas on radio.· Government assistance led to a resurgence of the Australian film industry in the 1970s· Australian television was saturated with American programs in the 1970s, but local content steadily improved in quality and quantity.· Australian sport held fast to its British roots for many years, but has recently adopted the glitzy presentation and TV-friendly conventions of American sport.· Critics are divided over whether Australian cultural products have been able to retain a unique Australian identity in the face of American influence.


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