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The intention of the Compare the Meerkat advertising campaign was to differentiate itself from its competitors though the use of a play on words. They introduced the character Aleksandr Orlov as a warm, lovable character that was instantly memorable.

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Q: What was the intention of the Compare the Meerkat advertising campaign?
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Is there going to be a compare the meerkat film?

Yes, a film based on the "Compare the Meerkat" advertising campaign is in development. The film will likely follow the adventures of the popular meerkat character, Aleksandr Orlov, and his meerkat friends.


Where can you compare meerkats?

Compare the meerkat dot com is a spoof website based on the advertising campaign by the insurance comparison website comparethemarrket.com. It has become quite a phenomena in the UK and the 'star' of the show, Alexanadr Orlov, puppet meerkat, and his catch phrase, "Simples" is very popular. A link can be found below


Is compare the meerkat com a real website?

yes ... it is really cool... but there is a lot of advertising http://www.comparethemeerkat.com/home The best part is searching for your meerkat :) http://www.comparethemeerkat.com/compare


Why is 'compare the meerkat' so amazingly amazing?

Sergei is a very clever meerkat, so he managed to make people want to compare meerkats. Aleksandr has very good advertising skills, so people want to compare meerkats even more! Also because it makes 'compare the muskrat' seem awful


What does the meerkat say in the compare the meerkat advert?

Simples !


Where can you download compare the meerkat advertisement?

you can download it from youtube


Who is the voice of Aleksandr the meerkat from compare the market.com?

Simon Greenall


Can you compare the meercat.com?

yes u can compare the meerkat go here http://www.comparethemeerkat.com/home


What is the average weight of a compare the meerkat com?

500 terabytes is the average weight


When did compare the meerkat advert first appear?

Friday 2nd October 2009


Which country does Aleksandr the meerkat from the compare the market adverts come from?

Aleksandr Orlov originated from Russia


What services does Compare the Market provide?

Compare the Market provides services to compare and apply for many different insurances. They have also expanded into energy, communications and credit cards. They also have a novelty "Compare the Meerkat" site as part of their marketing campaigns.