The intention of the Compare the Meerkat advertising campaign was to differentiate itself from its competitors though the use of a play on words. They introduced the character Aleksandr Orlov as a warm, lovable character that was instantly memorable.
Yes, a film based on the "Compare the Meerkat" advertising campaign is in development. The film will likely follow the adventures of the popular meerkat character, Aleksandr Orlov, and his meerkat friends.
Compare the meerkat dot com is a spoof website based on the advertising campaign by the insurance comparison website comparethemarrket.com. It has become quite a phenomena in the UK and the 'star' of the show, Alexanadr Orlov, puppet meerkat, and his catch phrase, "Simples" is very popular. A link can be found below
yes ... it is really cool... but there is a lot of advertising http://www.comparethemeerkat.com/home The best part is searching for your meerkat :) http://www.comparethemeerkat.com/compare
Sergei is a very clever meerkat, so he managed to make people want to compare meerkats. Aleksandr has very good advertising skills, so people want to compare meerkats even more! Also because it makes 'compare the muskrat' seem awful
Simples !
you can download it from youtube
Simon Greenall
yes u can compare the meerkat go here http://www.comparethemeerkat.com/home
500 terabytes is the average weight
Friday 2nd October 2009
Aleksandr Orlov originated from Russia
Compare the Market provides services to compare and apply for many different insurances. They have also expanded into energy, communications and credit cards. They also have a novelty "Compare the Meerkat" site as part of their marketing campaigns.