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Any stock of the Dow Jones Index of couse has to be of a major size compared to most of the stocks in the S&P 500. Another criterion is the final combination of the stocks. The comanies have to be as representative as possible for the US economy. That also why Bank of America an Chevron replaced Altria and Honeywell earlier this year. Dow Jones & Co. ist still responsible for the composition of the DJIA.

the editors of the Wall Street Journal decide what companies are included in the Dow Jones Industrial Average

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Q: When does a company's stock become a Dow Jones Index stock. What are the elements to be considered and who decides on this?
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