it is a Mexican holiday.
Día de los Reyes Magos or Día de los Santos Reyes
The Three Kings (Los Reyes Magos) are part of Christian culture in the US as in other Christian countries. Historically, 'el Dia de Los Reyes Magos' (3 Kings' Day), or Twelfth Night as it is known is as significant in the US, as elsewhere, as Epiphany, but not celebrated with figures representing Los Reyes Magos giving presents to children on 6th January; however, with the increase in the Hispanic population of the US, this custom is spreading.
The cast of Cabalgata de los Reyes Magos - 2000 includes: Pablo Benegas as himself Haritz Garde as himself Rita Irasema as Herself - Hostess Amaia Montero as herself
It is celebrated in Mexico. Some Mexicans celebrate Dis de los reyes in the country that they are in as well.
The cast of La noche guay de los Reyes Magos - 1993 includes: Sergio Dalma as himself Cantores de Hispalis Rita Irasema as Herself - Hostess Beatriz Rico as herself Leticia Sabater as herself
The cast of El paje de los reyes magos - 1966 includes: Eleuterio Acosta Rafael Anglada Alonso Castro Maruja del Amo Montserrat Porta Enrique San Francisco Rafael Torres
The cast of Noche de Reyes Magos - 2008 includes: Jose Cerqueda Javier Sandoval
They can eat arroz con grandules, roast pork, patties tembleque, coquito, and pig kinda like what they eat on Christmas in El Día de los Tres Reyes Magos in puerto rico?Puerto Rico.
The cast of Los 3 reyes magos - 1976 includes: Manuel de la Llata as Rey Melchor Alberto Gavira as Rey Gaspar Antonio Raxel David Reynoso Gloria Rocha as Estrella de Belen Fernando Ruiz as Murcio Rocio Villagarcia
This is just the Spanish name for Epiphany, or what Europeans from the "old country" used to call "Little Christmas", it was actually celebrated like Christmas for many Europeans. As the Dia de Los Tres Reyes Magos is specifically a Spanish name, you would need to ask your question of whichever nationality you were looking for the custom.
Gold, Frankincense, and Myrrh. oro, incienso, y mirra. Los Reyes Magos (literally, the Meiji Kings) (Melchor, Gaspar, Baltasar) are said to have come from the East to bring those gifts to the newborn baby Jesus. In most Spanish cultures "Three Kings Day" (Día de los Tres Reyes Magos) is the day gifts are exchanged. Christmas Day is for reverence. Three Kings Day (January 6) is the day to exchange gifts.