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Market segmentation will be unlikely to help a business if they already have a very small, niche market. If a business is so specialised then trying to segment it into social classes will be pointless to the business as they already have a specific target market. An example of this is a high-end art gallery. The art gallery will already have a social class A market as the artwork would be very expensive to buy and so therefore market segmentation would be pointless to use.

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Q: When is market segmentation likely to be unhelpful?
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