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One of the most common forms of internet advertising is the banner ad. These ads are usually placed next to blocks of text, appearing above, below, or to the side, but usually not interrupting the text itself. Banners at the top of pages are guaranteed to be seen, making it one of the best places to advertise. Care should be taken to not make the advertisement too irritating, as many Internet users now use ad-blocking software or browser tools to remove advertising they find irritating.

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