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Candidates focus their resources on those states where polls show the race will be close - the so-called toss-up or swing states. Among those, they put the most effort on the ones with the larger populations and accordingly have more electoral votes. If there are too many swing states, they may map out a list of those that they have to have for a victory and throw everything they have at them. They tend to slight those states where they are way ahead or which their opponent seems to have won.

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Q: Where do presidential candidates spend most of their time and money during the general election?
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