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Q: Which functionality would you include in the product category of the marketing mix?
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What is product category in marketing?

The class ofproducts to which abrandbelongs,


External factors that affect a market-oriented business indirectly?

Product oriented marketing will primarily be focused on the product itself. The marketing will work to convey the product's functionality and appearance. The market oriented approach will focus more on the appeal or social status the product provides.


What is the difference between product functionality and product design?

Product functionality is what it does. Product design is what it looks like/how it's built.


Can you use functionality in a sentence?

The new app includes a wide range of functionality, such as data encryption, real-time syncing, and integrated cloud storage.


Discuss the concept of product life cycle?

Can I recommend you read some text books on the subject of Product Life Cycles? You will need to differentiate between the PLC for a product category (such as CRT-based televisions and computer screens) and the PLC for individual brands and models of products. In each case, you need to know where in the life-cycle your product category and your individual product are, because this will affect how you manage the product's marketing. John. Diploma in Marketing. England.


What is a classic brand?

A classic brand can be defined as one that, through careful and thorough advertising, marketing, and product positioning, has become synonymous with the product category of which it is a part.


Is Brand a classic?

A classic brand can be defined as one that, through careful and thorough advertising, marketing, and product positioning, has become synonymous with the product category of which it is a part.


What is product oriented marketing?

Product oriented marketing is a business approach that focuses on the firm's product in trying to garner more market share for a firm. Other approaches include sales and market orientation.


What are the element of marketing management?

The element of marketing management is anything that makes marketing yield the expected results. Some common elements marketing include price, product, place and so on.


What do fixed selling costs include?

The total cost of marketing, advertising, and selling a product.


What does marketing plan include?

A marketing plan includes a description of the product. It also includes the overall advertising techniques to be implemented. The costs of the marketing and the expected return on investment.


What are the controllable and uncontrollable variables in the marketing environment?

Controllable variables in marketing include price and product. Uncontrollable variables include the target market the company targets in ads during the promotion.