Ponds toothpaste, Fair & Lovely talc ,...to name a few
idea generation product concept market strategy business analysis development design test marketing commercialization
As we know that HUL'S product is the most useful for every one.we use the product from morning to till we sleep.it has many varities of product which is used by every one from the age of 5 to 60 years.but according to me teenegers (age 14 to 30) use the product the most.as we know that there are three class of segments(upper , middle and lower)according to the income.so HUL has all these three segments because the price of its product varies. they have the price accordingly.
Their can be many reasons why a product has failed on/in the market place ... Some reasons but not limited to the product being obsolete, over pricing, poorly manufacturing , poor product placement or the product is harmful to people and the environment ...
Some products that have failed in the market include, Cosmo yogurt, bikes made by Smith and Wesson and Yogurt shampoo. Just because a product fails in one market doesn't mean it isn't a success in another market.
Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers. The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed. Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.
Gillette is not a product of HUL, it is a product of P&G.
idea generation product concept market strategy business analysis development design test marketing commercialization
Hindustan Unilever Limited (HUL) is a well-known consumer goods company with a wide range of products available in various marketplaces, both online and offline. Their products include personal care, food and beverages, and household cleaning items. Consumers can easily find HUL products in supermarkets, stores, and online platforms.
pepsodent price
Differentiation1. Aimed at the broad market, products perceived as unique.2. Charges a premium for its product.3. HUL's brand loyalty lowers customers' sensitivity to price.Increased costs are usually passed on to the buyers.
Their can be many reasons why a product has failed on/in the market place ... Some reasons but not limited to the product being obsolete, over pricing, poorly manufacturing , poor product placement or the product is harmful to people and the environment ...
As we know that HUL'S product is the most useful for every one.we use the product from morning to till we sleep.it has many varities of product which is used by every one from the age of 5 to 60 years.but according to me teenegers (age 14 to 30) use the product the most.as we know that there are three class of segments(upper , middle and lower)according to the income.so HUL has all these three segments because the price of its product varies. they have the price accordingly.
Yes
Some products that have failed in the market include, Cosmo yogurt, bikes made by Smith and Wesson and Yogurt shampoo. Just because a product fails in one market doesn't mean it isn't a success in another market.
Uni-nor, HMT
Objectives of HUL
marketing mix strategy for hul