buying a own website, as it provides a specific reliable source of information about the business.
promotion, ADVERTISING, mass advertising,
Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
A promotion is made to encourage the sales process in the store or place of purchase. Advertising is the delivery of the message to the consumers making them aware that a promotion even exists.
Slogan
Advertising
Laurence Wile Jacobs has written: 'Advertising and promotion for retailing: text and cases' -- subject(s): Advertising, Sales promotion
Harry Spitzer has written: 'Inside retail sales promotion and advertising' -- subject(s): Sales promotion, Advertising, Retail trade
Gerard J. Tellis has written: 'Advertising and sales promotion strategy' -- subject(s): Marketing, Management, Sales promotion, Advertising
Specialty advertising is a form of sales promotion designed to increase public recognition of a company's name.
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients
Marketing