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High-income consumers who like fast, agile cars.
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What is BMW's target market?
Upper middle class -- professional employees at the upper part of corporate ladder such as financial analysts.edit: Characteristics of the typical BMW Target Audience here: http://64.233.167.104/search?q=cache:jWS…
What is a target audience or target market?
A target market or target audience is something/someone your aiming to appeal to, such as the target market for a stuffed animal is kids or toddlers
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One of the advantages of BMW's selective target marketing is that they can produce a different type of automobile for each objective market. However, this strategy requires a lot of research and energy to make every model top of the line.
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What are the roles of a manager?the target market...teen - mid 50
