0
Focusing on the Lipton Iced Tea, in particular its major competitors remain Snapple and Nestea, a product of Nestle. While Lipton teamed up with PepsiCo to launch its iced tea, Nestle joined Coca Cola to get into competition. Just like Lipton and Nestle, PepsiCo and Coca Cola are into direct aggressive competition with each other. Therefore, the objective behind Nestlé's teaming with Coca Cola was to compete with the Lipton-PepsiCo partnership and to ensure a strong global distribution system. However, Nestea focused on a more packaging based marketing strategy and unlike Lipton, it failed to offer a variety of flavors to cater various tastes. Lipton, on the other hand, not only focused on offering variety, but also marketed its product and positioned it as an ideal healthy and ready to drink beverage. As a result, it did not only create brand loyalty for Lipton among conventional tea drinkers, but also succeeded in capturing the consumers from the soda drinker's segment as well. This kept Lipton much ahead of Nestea as far as completion is concerned.
Read more: http://www.ukessays.com/essays/marketing/product-and-market-analysis-of-lipton-iced-tea-marketing-essay.php#ixzz2HTNIC0WL
Wiki User
∙ 11y ago
Add your answer:
Earn +20 pts
What is Lipton?
Lipton tea is tea produced by the Lipton Tea Company. It is usually sold as tea bags and can be hot or cold.
Where did Lipton tea start?
Lipton Tea sucks. It started from Robert Lipton's rectum.
Is liptons black tea their regular tea or is it a special tea?
Lipton's Black Tea is indeed their "regular tea". When people say "Lipton Tea", they usually are referring to Lipton's basic black tea. The commercial description of this tea from Lipton's website reads "The tea that started it all".Lipton sells other black teas (both in the U.S. and abroad), and these teas are given other names, such as their black pearl tea. In some countries the basic Lipton black tea is called Lipton Yellow Label.
Is Lipton's black tea their regular tea or is it a specialty tea?
Lipton's black tea is their regular tea. Lipton sells a variety of different types of tea, but the bulk of their business is still in their straight black tea. The other varieties are the specialty teas.
What is a name of drink starting with the letter L?
Lemonade. Lipton Tea. Lemonade. Lipton Tea.
How many calories are in a Lipton tea bag?
Their are 0 calories in a Lipton tea bag.
Does Lipton tea contain potassiumin cold brew version?
is there potassium in lipton cold brew tea
What is the first name of Sir Lipton the creator of Lipton Tea?
Thomas
What is the best tea available in tea bags?
Lipton
How many calories in a cup of Lipton tea?
Wow Lipton tea has exactly don't freak out okay but it has ..................................0 caffeine.
Who sings this little light of mine song for Lipton tea?
The group that sings This Little Light Of Mine in the Lipton tea commercial are the STEELES
Is Lipton tea good for pregnancy?
It matters whenther you turn the tea into Irish tea or not.
