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Who are primary customer?

Updated: 9/13/2023
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16y ago

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They are the ones whom the company is targeting. They are the ones who are most likely to use the products/services.

Every firm has its strategy towards identifying a specific group of the market based on any style of segmentation.

For Example for Johnson's and Johnson's mothers are the primary customer but this case is a bit different as they are only the buyers not the users.

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16y ago
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