market penetration based on footwear company ?
looking for that answer myself.
+5 +5
There are a few advantages to BCG matrices. They are great for a large company's volume, they can help a company that uses experience curves to make a profit, they are simple and understandable, and they can help managers better manage their portfolios.
BCG stands for Bacillus Calmette-GuerinBCG Boston Consultation Group... if you are speaking of the BCG as in BCG Matrix that is!Bacillus Calmette-Guérin; Tuberculosis vaccine.
Explain BCG Matrix?
BCG matrix is a tool that helps you to identify how well your product is doing in the market and based on that it comes under one of the four categories demonstrated in BCG matrix. I learned more on BCG matrix on this site http://www.researchomatic.com/Bcg-Growth-Matrix-55640.html it's helpful.
BCG is a vaccination against tuberculosis. The full form of BCG is Bacille Calmette Guerin. The vaccine can protect for up to 15 years.
The BCG vaccination was discovered in the year 1921.
The BCG matrix for the Nokia Corporation has been illustrated in a 4 by 4 grid that compares relative market shares to the market growth rate. The goal of Nokia is to move the company into the Star matrix, giving it a large share in the market.
A sister company is a company with the same owner while a mother company is the owner
relationshipn between BCG and PLC