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Differentiation1. Aimed at the broad market, products perceived as unique.2. Charges a premium for its product.3. HUL's brand loyalty lowers customers' sensitivity to price.Increased costs are usually passed on to the buyers.
The Brand Ambassador extends his/ her own personality to the product and inspires the consumers to buy the product. The characteristics and popularity of the brand ambassador can be useful for promoting the fmcg products and increasing their sales. since there is a fierce competition in this segment and many options are available for the customer while buying, having a successful Brand Ambassador helps fmcg companies to attract more customers and build consumer loyalty.
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Pierce Brosnan is Brand ambassador of Visa
Colonel Sanders is the brand ambassador of KFC.
Sania Mirza is the new brand ambassador of Bournvita
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Sania Mirza is the new brand ambassador of Bournvita
As of August 2008, the brand ambassador of BSNL is Deepika Padukone. She replaced Preity Zinta who now serves as a brand ambassador for a different organization.
The brand ambassador of zandu nalm is Malaika Arora khan.
In 2007, the brand ambassador was Shah Rukh Khan. They have had many different brand ambassadors since the company was created.