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This phrase was from a television commercial that debuted in the Fall of 2009 for Sony.

PlayStation pitch man "Kevin Butler," who bears an ever-changing title, used the phrase to discredit an internet rumor for a "Dear PlayStation" inquiry made by "Rumor Monger, Bernie Buncalan."

The full commercial can be viewed here with the phrase in question being stated at the 0:10 mark of the video:

http://www.YouTube.com/watch?v=0jlWcyE2E1s

From a factual perspective, the phrase is a falsity, since World War I predated the invention of the internet by several decades. It has been also noted that this line was actually a substitute and Kevin Butler's original response was "You can't believe everything you read on the Internet. Otherwise, I'd be a Nigerian millionaire by now."

Original clip: http://www.youtube.com/watch?v=7bdLvOeFlGI

The original version of the commercial apparently drew the ire of the Nigerian Government, and after a formal complaint lodged by the African nation, Sony pulled the plug on that spot, changing the line to the one referenced here in this question.

Link to article: http://www.neoseeker.com/news/11718-sony-changes-playstation-3-ad-after-nigerian-government-complains/

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Q: Who said You can't believe everything you read on the Internet That's how World War 1 got started?
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