Who saids Any publicity is good publicity?
August 03, 2012 12:38AM
Oscar Wilde did not say that. He said "The only thing worse than being talked about is not being talked about."
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This is a method where you don't advertise the virtues of the product. Instead, you do something outrageous that gets people to engage in conversation about it whether or not they ever intend to buy it. It's the old "any publicity is good publicity" strategy. GoDaddy.com and P.E.T.A. just love this form of marketing. They believe the ends justify the method no matter how outrageous.