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Why P and G emphasizes the brand name and not the company name?
Wiki User
∙ 11y ago
The company is no longer emphasing brand name but as you say, "Company Name."
In 2010 P&G's new strategy became to focus more on Corporate Branding in order to drive growth. The company wants to introduce a large number of new products and add to it's customer base (one billionth consumer by 2015). In regard to specific categories, they also use the multi-brand startegy. Point is they realize the need to emphasize the company as a brand in order to reach all stakeholders.
Wiki User
∙ 11y ago
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